Story two

Why do entrepreneurs from one country make opposite choices?

Take two entrepreneurs in one country, sector and regulatory regime. One takes the venture abroad and the other never leaves home. Country-level explanations cannot tell you which will do which.

Background: 40,529 observations across 41 countries, one band per country. Each band spreads far wider than the gaps between them. The image is illustrative and does not plot the data.

What explains it

National culture does not push every entrepreneur in one direction. It has a strong effect on self-efficacy and on how people see opportunities, and a weak, inconsistent effect on fear of failure. Because culture works through some beliefs more than others, entrepreneurs within a country differ far more than countries differ from each other.

What others are reporting

News and reports from journalists, regulators and research bodies. None of it is my own work. I include it because it shows these questions in practice, and I check each item against the original source.

01
Global Entrepreneurship MonitorFebruary 2026

GEM 2025/2026 Global Report: From Uncertainty to Opportunity

Across 53 economies, fear of failure deters two in five adults, yet individuals who have previously exited a business are more likely to start again.

FortuneMarch 2026

63% of U.S. entrepreneurs are planning to exit their businesses

A UBS survey finds 63 percent of US founders planning exits, against 38 percent in Europe and 18 percent in Asia-Pacific.

ForbesFebruary 2026

The U.S. Thinks Of Itself As Entrepreneurial. But It's Slipping.

On GEM 2025/2026 data the United States ranks fourth, behind Canada, the United Kingdom and Saudi Arabia.

04
OECDApril 2026

Empowering SMEs in the Age of AI: The 2026 OECD D4SME Survey

Across more than 2,000 SMEs in twelve countries, adoption of off-the-shelf AI tools is accelerating while strategic integration remains inconsistent.

How it works

The macro levelThe individual levelThe outcomeNational cultureIndividualism · risk avoidanceSelf-efficacystrong effectOpportunity perceptionstrong effectFear of failureweak, varies by countryExport decisionsintensity · mode · exitsome beliefs morethan others
Individualism and risk avoidance have a strong effect on self-efficacy and opportunity perception. Their effect on fear of failure is weaker and varies across contexts. The figure is redrawn from the transmission model in the Journal of International Business Studies paper (Sadraei, Sadeghi & Delios, forthcoming 2026).

The published research

Peer-reviewed and accepted papers only. Papers still under review are described at the end but not listed, because they have not yet passed review.

Unpacking the micro-macro transmission mechanism: How home-country culture selectively shapes cognitive orientations

Journal of International Business Studies
Accepted 2026·40,529 observations across 41 countries

Entrepreneurial opportunity decisions under uncertainty: Recognising the complementing role of personality traits and cognitive skills

Journal of Entrepreneurship
Published 2021·Traits and cognition, jointly

An institution-based view of international entrepreneurship: A comparison of context-based and universal determinants

International Business Review
Published 2019·Context-specific against universal determinants

Home country institutional context and entrepreneurial internationalisation: The significance of human capital attributes

Journal of International Entrepreneurship
Published 2020·Institutions acting through individuals

Level of education and knowledge, foresight competency and international entrepreneurship

European Business Review
Published 2020·Cognitive resources and foresight

Two further manuscripts, on post-exit cognition and on information environments, are under review. I will add details when they are published.

What this means in practice

Export promotion designed around a single national profile tends to miss. A programme aimed at fear of failure does little where fear of failure is not what holds people back.

Open questions

The model is established for export intensity. My next test is whether the pattern also shapes how ventures choose to enter foreign markets, using roughly 25,200 digital ventures. The post-exit finding is observational. Entrepreneurs who exit and start again may differ from those who stop in ways no survey records.